![]() “Let’s take an example: A customer used to pack a tray of cookies with a biaxially-oriented PP (BOPP)-based flexible material. “Making machinery perform while having to handle primary packs with different characteristics in terms of rigidity (or flexibility) of the primary pack, and dimensions,” explains Birro. ![]() The main challenges in improving the environmental sustainability of snack packs lie in adapting existing equipment to smaller counts that equal higher speeds, which is only sometimes feasible, he says. Snacks in portion packs assist these households in reducing food waste.”īirro emphasizes that packaging needs to be consistent with brand image, meaning that it needs to deliver environmental sustainability and functionality to consumers while also adding value on the shelf to the distribution channels, including online sales. “Especially with the number of single-person households and smaller families growing across the globe, this issue has become ever more evident. An important reason why consumers throw away food is the mismatch between the amount of food inside the pack compared to the actual need of the consumer,” he explains. “We see a strong demand for snacks in portion packaging. Lorenzo Birro, key account manager at Cama Group.Marcel Veenstra, marketing and communications director at Sealpac, also says the demand for portion packaging is an important factor in combating food waste and related GHG emissions. “The other trend is about multipacks of small portions, both mono-flavor or multiple-flavor, to satisfy the desire of consumers to vary the taste at certain moments of the day.” This might affect line speeds, packaging configurations and design of machines and lines,” he says. “New bars rich in proteins need a certain dimension to fulfill a number of calories. Lorenzo Birro, key account manager at Cama Group, explains that calories and portion control affect how snack packaging develops. But consumer demands for dietary control are shaping how the industry designs new products, and with tightening environmental sustainability legislation, packagers must now meet sets of changing and often conflicting requirements. Snack packaging continues to grow globally, with Innova Market Insights marking a 2% year-over-year growth.
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